Smartfreightware
I had no idea how truly crazy the world of shipping is before I got involved in this project. Holy complexity! Smartfreightware is an amazing company that really demystifies this crazy world. The challenge they were facing was showing their audience how their approach was different and better than their competition. By focusing on the unique value proposition of their super-burly rate engine we were able to show potential clients how Smartfreightware is the right choice for them.